Line Sheets 

For this representation of the collection, I developed 4 separate U.S.-grown cotton pieces. The first is a long white skirt with a scalloped hem and accents in either Burnt Orange or Aggie Maroon to appeal to both schools. I chose to create this piece because it felt appropriate for the age range, but still chic and stylish. It also strongly aligns with Madewell’s current product assortment. For women post menopause, the long flowy silhouette of the skirt is comfortable, flattering on many different body types, easily adaptable to fluctuating body changes, and trendy. It feels classy and age-appropriate for the target age range and connects back to my mood board, which references classic American styles and country club class, with a Texas flair. The Rodeo Jacket is an oversized, well-made denim jacket available for both men and women. It is offered in a variety of sizes to help consumers find the fit they want within a denim jacket but is designed to be baggy. Once again, it is age-appropriate and comfortable for an older body type but still stylish. It is a hefty denim, leading to the high price, but it will be good for colder October and November games for both teams. This piece represents the Texas flair I referenced earlier with its Cowboyesque vibe. Consumers in the target demographic are also interested in pieces that can be worn outside of the stadium, a staple denim jacket (specifically from Madewell, which specializes in denim pieces) fills that need. The third piece I created is a pair of straight-leg leg large cuff jeans, available in a dark wash. This is a woman’s item, but can possibly be adapted in the future for the men’s market. The reasoning behind this piece is like the other two; the straight leg is stylish without being too young or too restricting. Paired with cowboy boots, a common gameday shoe, this product will be the perfect go-to gameday jean. At the pop-up Madewell shop in Houston, custom embroidery for the back pocket in either maroon or burnt orange will be available for an extra cost. This will create buzz and a fun experience for consumers that will stick in their minds. The last product I created is the Alma Mater Sweater. It is a fitted but not cropped striped sweater available in burnt orange and aggie maroon again. This is a fun piece that can add interest to the consumer’s game day closet. Stripes are very “in” right now, and this sweater gives the older consumer a chance to hop on the trend. The ¾ sleeve is flattering and comfortable for those who don’t like to showcase their arms. Overall, this collection would be expanded to offer more products to our SEC consumers. It aligns with the consumer behavior data I have collected and the mood board and aesthetic of the collection.