Social Media and Graphic Design

Well Catering

Well Catering is a fictional catering company focused on providing families with balanced, healthy catering options for every event. 


Design Choices: 
My vision for Well starts in Woodstock, GA, my hometown, a community-driven place that is also artsy, hip, and trendy. I wanted the designs to feel whimsical and welcoming, reflecting Woodstock’s creative, nature-loving spirit while appealing to both millennials and older generations. The family tree or picnic basket imagery emphasizes connection, nourishment, and life events, highlighting Well as more than just a caterer—it's a lifestyle brand focused on meal support. I chose shades of green to convey health and freshness, complemented by raspberry accents for brightness, energy, and a nod to summer, family, and the lake—elements that embody Woodstock’s cheerful, earthy vibe. For the font, I selected a clean, easy-to-read style with a modern touch that balances the detailed imagery in the design.